Saturday, May 20, 2006
Q & A 16 Art directors.
Do you have any suggestions for effectively communicating with art directors? They don't seem to understand words, and my editor and I don't understand little sketches. And why, oh why is the art director higher up the corporate ladder than my amazing editor who works twice as hard?
Evil Editor is pleased to see that you realize the editor should be at the top of the food chain, but he can think of no business in which the people at the top of the corporate ladder work harder than those at the bottom. Why, that would defeat the purpose of climbing the ladder, of reaching the top rung, where you can sit back and do nothing all day except figure out how to convert your company stock into cash before you inevitably drive the business into bankruptcy.
As long as art directors are entrusted with designing book covers, and as long as readers persist in believing that you can judge a book by its cover, art directors will be sitting pretty. As for communicating with someone who insists on seeing your creation not as a book, but as a sculpture you've botched, it always falls upon the more intelligent of two parties to learn the other's language if any communication is to take place. That's why people all over the world learn to speak English. And it's why you should get some crayons and fingerpaints, study hieroglyphics, and, when you must speak to your art director, refrain from using compound sentences.